In terms of website optimisation, webmasters know that content is king and this also holds true for search engines. Although there are some variables used by search engines to produce the results they deliver, a website page’s visible text content is the main factor that search engines use to find, index, and deliver the page to possible visitors. If you are new to search engine optimisation, then you must speak with the SEO consultant.
After identifying the terms you are targeting, you must incorporate them into the copy of your pages. This way, search engines will identify your pages as relevant for the targeted search terms and display your page to users. Ensure the target search term appears in your introductory paragraph and page header. This helps search engines and visitors recognise them in the content above other page copy. Also, incorporate search terms into your copy naturally to ensure the terms make sense in content and complement your content’s overall message. Indiscriminately loading the page copy with terms that don’t make sense will leave a negative impression on visitors. Keep in mind that first impressions are usually lasting and you want to impress your customers as much as you can once they arrive at your page.